Marketing: Trial and Error
The idea of marketing myself and my book gives me heartache. I mean, I’m not a business person. Ugh, and there are so many people out there who seem to know that authors might not be the most business savvy people. So many different companies, people, and websites make so many promises about what they can do to increase the visibility of my book or my brand and increase sales.
It can’t all be true. So how do we know what works and what doesn’t? I have no idea other than trying a few out and keeping an eye on my sales. If you’re like me, you’ve got a tight budget, so I’m going to keep track of what I’ve tried in this blog post. I’ll be honest, and maybe I can save you a buck or two.
And we can figure this marketing thing out together. I’d also LOVE advice from you authors out there who’ve found some success and flops.
So I tried Books and the Bear. I paid $10 for their “Social Media Promotion” which on their website describes this service as:
“Cheap & effective way to promote your book fast!
Audience of 210,000+
Average clicks: 458+”
I got less than 10 clicks. I’d call it a failure. They did tweet it out as they said, though. To be fair to Books and the Bear, maybe my book was the problem, and it just wasn’t appealing enough.